Email Marketing That’s Personalized, Automated, and Integrated

The days of copying and pasting to create high-value email communications are over. BiblioEmail takes advantage of the Create Once, Publish Anywhere capabilities of BiblioWeb to pull your library’s events, reading recommendations, blogs, and featured online resources into your emails and newsletters. This means you can promote all your content in multiple places with minimal effort!
‍All BiblioEmail subscribers must also subscribe to BiblioWeb.

Create emails using the drag-and-drop interface. With BiblioEmail, you can build your own email layout or choose a design from a library of templates! All the templates are mobile-friendly—plus, you can decide how to configure your emails based on the intuitive built-in display options and style settings. Images are reused across all your different channels and scale and display accurately, never warped, blurred, or stretched!

BiblioEmail was built from the ground up with accessibility in mind to make it available to all audiences. Web Content Accessibility Guidelines 2.1 AA standards have been built into BiblioEmail, including heading hierarchy, focus state, contrast compliance, responsiveness, and image alt text.

The email sign-up form in BiblioEmail leverages your library’s existing BiblioWeb taxonomy terms. You can choose which terms you want your patrons to select from for their email preferences. These user preferences can then be mixed and matched in different ways by your library to send out targeted communications.

The flexible segmentation tool makes it easy for your library to create contact segments that group different combinations of user interests. For example, let’s say a prominent fantasy author was speaking at your library. You could create a contact segment of individuals interested in the ‘Fantasy’ and ‘Thriller’ genre and the ‘Books’ or ‘eBooks’ formats.

BiblioEmail comes loaded with out-of-the-box campaign workflow templates that are specific to libraries’ needs. You can also create sophisticated campaign workflows based on custom criteria of your choosing. Modify workflow actions to execute immediately or on a specific day of the week to make your communications as personal and timely as possible.

Get data on all your emails, such as open and click rates, bounced emails, read ratios, and much more. With BiblioEmail, your library can review individual reports to assess email results and campaign performance, or you can access the dashboard to see an overview of all your metrics.