Webinars
On-Demand
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Affinity Teams: Amplifying Voices at Pima County Public Library
Hear from Reneé Bibby, Library Service Manager of Marketing & Communications, about how PCPL developed their affinity teams, from building buy-in with stakeholders, working with HR to develop new staff positions and adjusting workflows, to building custom brands and a dynamic website presence.
EDI & Accessibility
Website and Events Management
Streamline Content and Get Help Creating It: Launch a Marketing Staff Workgroup
Do you need help to keep up with the demands of social media, blogs, photos, book lists and eNewsletters? Discover how San Mateo County Libraries tackled the content creation challenge by launching a marketing workgroup with representatives from each library branch.
Discovery Layer
Website and Events Management
Email Marketing
Increase Visibility and Engagement of Library Content through Personalized Promotions
With Personalized Promotions (a new feature in BiblioWeb), libraries can provide automated, visually appealing, and contextually relevant content inside the catalog.
Website and Events Management
Discovery Layer
What’s Next on Our Roadmap: Personalized and Data-Driven Experiences that Increase Patron Engagement
Patrons want frictionless and personalized experiences, and we are here to help libraries deliver those without compromising on privacy and accessibility. Join us to hear what's new and coming next.
Discovery Layer
Mobile App
Website and Events Management
Email Marketing
How to Develop Your Main Navigation and Footer
Learn why it’s crucial that your main navigation and footer act as a road map for your users. Your navigation can lead users to the content they want and encourage visitors to browse it.
Website and Events Management
How to Conduct User Testing to Create Extraordinary Patron Experiences
User testing is a great way to get specific feedback about your patrons’ experiences, preferences, and behaviors. Find out more to improve your website's user experience.
Website and Events Management
Industry
Leveraging the Liberated Library: Why Everyone Wins When Libraries Break Out of Their City Website
Find out how a library successfully worked with their city colleagues to improve their reach and develop an online platform that the entire city benefits from.
Website and Events Management
Implementing New Software: Strategies to Engage Staff and Patrons
Hear how best to promote your launch (social media tips and tricks), incentivize staff and give them the tools to help patrons as they transition to a new online catalog.
Discovery Layer
Website and Events Management
Not Everything Can Go on the Homepage
A website homepage is prime real estate for libraries. Hear from two libraries that designed a new homepage and simultaneously developed a new marketing strategy.
Website and Events Management
What You Need to Know About Google Analytics 4
Get an introductory look at GA4 and hear about the next steps libraries can take to migrate from Universal Analytics, plus key reports to use in GA4.
Website and Events Management
Discovery Layer
Industry
How to Create Online Content to Reflect a Diverse Community
How can you ensure your patrons are properly represented? Learn effective strategies Pima County Public Library uses to reflect its current demographic.
Website and Events Management
Best Practices for Promoting Online Resources
Promoting online resources on your website can be pretty daunting. Get data and examples from public libraries that effectively do this on their websites.
Website and Events Management
Lessons Learned from the Brands You Love 2.0
See what major brands are doing and learn ways to keep your brand front and center by merchandizing services, personalizing experiences, and maximizing UX.
Website and Events Management
Industry
Level Up to Better Blogs
Learn how to easily integrate books, movies, and music into your blog posts, and add blog posts into your catalog to cross-promote your staff expertise and collections.
Website and Events Management
Community Discussion: Considering and Supporting Curbside Service
Hear the panel talk about tools libraries use to schedule curbside pick-up times to ensure efficiency, safety, and customer service.
Discovery Layer
Website and Events Management
Industry
Best Practices for Seasonal Content Marketing
Maximize the impact of your marketing strategies with insightful tips and effective methods to engage your audience and increase library users.
Website and Events Management